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Mid-range cosmetic brands that are popular today

Referring to the cosmetics market, many people often think that “whatever their money” – The more expensive the cosmetics will be the higher quality. This is not wrong but not necessarily right. Because the cosmetic industry must always follow the trend to meet the diverse needs of many beauty believers at different ages and living standards.

Mid-range cosmetic brands that are popular today

In the middle of the cosmetic matrix, these are 10 “affordable” brands that possess outstanding quality and quality, trusted by many beauty believers.


The Body Shop is a natural cosmetic brand founded in 1976 from the UK. Its products are diverse: skincare, body care, hair care, makeup, perfume. In particular, body care products are considered the strength of The Body Shop by ingredients. Benign, safe nature with every skin.
Among the unique product lines, Tea Tree is the best-selling line in the world. With extracts from organic tea tree oil, Tea Tree Anti-Imperfection Daily Solution is considered an effective acne treatment, reducing dark, skin lightening.

Mid-range cosmetic brands that are popular today


Makeup Revolution is a cosmetic brand from England, launched in 2014. Makeup Revolution products are manufactured to give customers the perfect makeup experience and excellent quality beyond the price. Besides, the company also offers a variety of products from lipstick, foundation, eyeshadow to blush.

One of the most popular cosmetic items from the Makeup Revolution is the Revolution X Soph Extra Spice Eyeshadow Palette. This is an eyeshadow palette born with the participation of Beauty Blogger Soph and Revolution’s designer. In particular, 24 trendy eye color boxes, suitable for all makeup styles will help the look of women become more impressive.

Mid-range cosmetic brands that are popular today

3. E.L.F

E.L.F has long been considered the most advanced cosmetic brand in the famous product market, trusted by many people. Launched in 2004 in New York, cosmetics always focus on makeup products, skincare products, and products used before makeup. In particular, E.L.F is also very famous for makeup tools, especially brushes. The low price and the quality are not inferior to some high-end cosmetic brands, which is why beauty believers always give “wings” to E.L.F.

Besides the brushes made from 100% artificial fur, E.L.F’s favorite is the Prep & Blur Stick. This is a blurring roller that minimizes blemishes and minimizes the appearance of pores, giving you a silky-smooth skin before starting other makeup steps.

Mid-range cosmetic brands that are popular today


The Ordinary is a cosmetic company specializing in providing outstanding skincare serums with extremely comfortable price from the US. Not prominently promoted like other cosmetic brands, The Ordinary impresses with its minimalistic packaging and excellent quality. In particular, its products always say no to animal testing and do not use parabens, mineral oils, sulfates, oxybenzone.

Referring to The Ordinary’s outstanding products, the Buffet serum is the most popular. The buffet impresses with a variety of ingredients that can fight aging, hydrate, and soften the skin.

Mid-range cosmetic brands that are popular today


Real Technique is a brand specializing in providing brushes, sponge, and great makeup tools made in the USA. With trendy and eye-catching designs, the Real Techniques palm trees always win the hearts of women. The body of the brush is made of high-quality aluminum, and the top of the brush is made of silky, smooth hair that does not cause skin irritation or discomfort. Besides, Real Techniques also brings a set of makeup brushes extremely handy and professional depending on the needs of users.

Mid-range cosmetic brands that are popular today


ColourPop is a brand specializing in makeup products belonging to Seeding Beauty – the company also owns the US brand Kylie Cosmetics. Starting with an online sales site, after nearly 4 years of development, ColourPop is now the name mentioned many times in the beauty community. These affordable products with high quality have created the success of ColourPop.

One of the most popular eyeshadows of ColourPop Cosmetics is the Makeup Your Mind Eyeshadow palette. The eye color palette includes 6 tones from elegant to unique with an impressive metallic luster. If you are a girl who loves outstanding makeup, this will be the appropriate eyeshadow palette you are looking for.

Mid-range cosmetic brands that are popular today

7. L.A. GIRL

Cosmetic brand from USA L.A. Girl is popular makeup fans from quality to price. With the criteria of creating diversity and richness in each of its products, L.A. Girl always brings good quality makeup products at an affordable price. Each lipstick, eye color palette to each of the company’s chalk boxes impress because the shades are extremely impressive.

One of L.A Girl’s favorite products is the L.A. eye color palette Girl Nudes Palette. The eye color palette includes 12 fresh, neutral tones such as pink, nude, and brown so it’s easy to combine eye makeup with natural style.

Mid-range cosmetic brands that are popular today


First launched in the 1930s, Neutrogena is the No. 1 cosmetic brand in America. To date, Neutrogena has owned a wide range of product lines, including skincare, facial cleanser, sunscreen, anti-wrinkle cream, hair care, and cosmetics. In particular, Neutrogena products are loved by unique formulas that are safe, suitable for even the most sensitive skin.

In addition to the sunscreen that is trusted, Neutrogena is also famous for Neutrogena Hydro Boost Gel – Cream. A gel-based moisturizing lotion is a product specifically for dry skin owners. With the ingredient Hyaluronic Acid (HA), Neutrogena Hydro Boost Gel – Cream will help the skin smooth and non-sticky on the skin.

Mid-range cosmetic brands that are popular today


Eve Hansen cosmetics brand is famous for providing affordable pure and natural skincare products. All Eve Hansen skincare cosmetics are made from organic ingredients, safe for all skin types. In particular, its Vitamin C serum is the most highly rated product for its quality that exceeds the price range. In addition to its natural antioxidant effects, serums also help women fight the common signs of aging and help reduce wrinkles. From there, your skin will become younger and smoother.

Mid-range cosmetic brands that are popular today


Rimmel London is a brand specializing in the production of ordinary British cosmetics worldwide. Its products are famous for their outstanding quality and extremely affordable prices. In particular, Natural Bronzer is most trusted. Not only is it noticeable by its water-repellent, easy-to-spread powder on the skin, but also its bronzer powder is quite diverse when it includes 5 shades for many skin tones.

Mid-range cosmetic brands that are popular today